I worked with Farmer Mike of Whisper Farms to create a website that was modern, clean, and approachable. The website’s goal was to shine a light on the daily business of running a backyard farm, serve as a resource for those interested in learning about sustainable farming practices, and make it easy for aspiring farmers and potential clients to reach out to the farm.
In terms of design direction, I purposely avoided the folksier “farm motifs” in favor of something clean lines, modernist fonts, and a layout that highlighted the beautiful photos of his harvests and life on the farm.
FYI: The mission of Whisper Farms is to create a culture around small-scale gardening and cooking that transforms the political and physical landscape of Los Angeles into one of beauty and resiliency. Find them every Sunday at Atwater Farmer’s Market.